Lyst, a platform that aggregates different fashion commerce sites in a single place with a “universal shopping cart”, is today announcing a $14 million round of funding — money that it will use to ramp up its marketing and to hire more data scientists and other engineers to keep building out its algorithms to compete against the likes of eBay, the Fancy and other one-top-shop online marketplaces.
It is also forging ahead with an interesting progression on its e-commerce model by taking the experience out to brick-and-mortar stores as well, starting with a partnership with PayPal around Beacon, its Bluetooth LE in-store initiative that will give users location-specific alerts when they are in the vicinity of a particular section of a store where there is an item they may want to buy.
“We have some exciting things coming up here,” founder and CEO Chris Morton tells me. “At…
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